Connect Hackney partner changes name
Action on Hearing Loss becomes RNID again
Action on Hearing Loss (AOHL) has returned to their former name, RNID.
The RNID name dates dates back to 1911, and the renaming is part of ambitious plans to reach more of the 1 in 5 adults in the UK who are deaf or have hearing loss.
The charity’s focus on the daily issues deaf people have faced during the Covid-19 pandemic, such as the barriers to communication caused by face coverings, has highlighted the need for us to be a stronger brand.
Following research with 6,000 people they have embarked on a new strategy and brand purpose, which is: “Together, we will make life fully inclusive for deaf people and those with hearing loss or tinnitus.”
The research found that RNID was still more popular and more trusted by you, despite the name not being used since 2011. As a result, the charity concluded the AOHL brand did not reflect the charity’s history.
Mark Atkinson, Chief Executive at AoHL said: “Returning to RNID and redefining our purpose is a critically important step in our journey to make life more inclusive for deaf people and those with hearing loss and tinnitus. RNID continues to be a well-known and much-loved charity and I am proud that we have the confidence to make bold and radical changes which are crucial to our ambition to grow our audience reach and impact.
